Hi everyone,
Really interesting topic. A couple of years ago I was a professional blogger for a company, and during that time I would plan about 70% of my blog posts ahead in an editorial calendar, with the rest being very spur of the moment.
However, something I did make sure I followed was seasonal trends. Since a good portion of the content I was writing back then was shopping-related this was really important, but I am thinking of applying something similar to my current blog. For example, I know that retreat season tends to be in the new year etc etc.
So far my content is totally unplanned. I just go with whatever book I’ve read or workshop I’ve been to. I think it will probably always be a little like that, but I do want to find a little more structure, especially when it comes to partnering with other bloggers or organisations.
Though I run this site, it is not mine. It's ours. It's not about me. It's about us. Your stories and your wisdom are just as meaningful as mine. 