Hi Jason,
Try not to take it to personally if people “don’t care”. I think about those poor souls on the street downtown who wait outside malls and restaurants asking people on the street to donate to a charity. Couple blocks down there are people for another one. I think people have become apathetic because were so used to charities.
Try to think of a “no” as a great thing. As soon as they say no, say “thank you for your time” and move on to the next person. Every person that says no is saving you time so you can spend it on someone who really wants to help you out. Aim for No and you’ll get a Yes. My friend and I were cold calling and for every No we would throw a quarter into a jar. And you know what? we didn’t have a lot of quarters in the end.
You have a big heart and I agree with Ella 100% , you never really know what people are going through. Maybe those who said No are having a hard day, bless them the most. I know sometimes i have barely enough change to get home and when someone asks me for change (I always give change) i feel like a jerk. They could be feeling awful for not wanting to help.
“We’re trying to find people who WANT to help donate to our volunteer fire fighters, are you interested or do you know anyone?” Maybe try that speech, most people don’t want to feel left out or useless lol I have a lot of experience with this, its sort of what I do for a living. Also approach larger companies, local businesses and ask them to help you raise money. Maybe put a jar by their cash register. You are dedicating your time to something amazing and everyday remind yourself of that.
Hope that helped and made some sense.