A junk web design is one that only sits and gathers dust. It is a small business web design that gets redesigned every 3 to 5 years in the hopes that a new design will stimulate business. The first mistake begins with a typical business Atlanta web design that is designed for us and not our web market. How can a web site that's not designed for our market engage our market? The answer is to learn more about our market by using psycho-graphic tools.