Yes, this is emotional abuse. It’s classic manipulative behavior. He is trying to see how many times he can say “jump” and you will actually do it. I dated someone exactly like this, and it destroyed my self esteem to the point where I developed an eating disorder because I couldn’t be thin enough for him to stop making fat jokes. He will suck you dry of all happiness, and you’ll believe something is wrong with you and that if you could just change this or that then he will finally approve. Newsflash: he will never approve. He will use you until he finds someone else to torture. Do yourself a favor and run.