I’ve been involved with direct mail campaigns for two different businesses (one in online fashion retail, one in hospitality), and while it takes a little while to gather results, the intangible benefits of it are unique. In this day of email marketing all over the place, a customer getting a cool looking piece of mail is a delight. I think it’s a good idea!

I’m a copywriter, and while I can’t really give you hard advice on all the marketing of it, I may be able to help you write/edit your mailer.

Let us know how it works out! Good luck.