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Posts by Laura Zavelson

Laura Zavelson, MBA, is a corporate escapee turned serial entrepreneur, former professor of entrepreneurship and business strategist. She helps GenXers who are laid off, pissed off, pushed out or burned out by corporate life, capitalize on what they already know to build businesses that lead to more meaning, flexibility and financial success. She is the creator of The GenX Escape Plan - A 3 step guide to your new career as a coach, consultant or independent expert.

Laura Zavelson's Website

3 Questions to Ask Yourself Before Trying Something New

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“New beginnings are often disguised as painful endings.” ~Lao Tzu

During the Great Recession I lost my business. And I was devastated.

My business partner and I built the company from an idea we were kicking around over wine into a thriving brand strategy agency. We had twenty employees. We had a cool studio office. We were winning creative awards competing against agencies many, many times our size. And then—slowly at first and then so, so fast—it was over.

I remember when I called time of death. We had yet another client come in and say they couldn’t pay us …