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Hi raquel,
I just went through the website that you posted (http://www.troimail.com) and it does sound encouraging adding to the fact that it worked for your friend too. There are lot many advantages of direct mail marketing.
This approach does have more of its upsides but I also want you to be aware of few of its minor downsides too (http://www.directmac.org/direct-mail) eg; recipients consider it as junkmail, people opting out due to its negative environmental impact with more people choosing for paperless stuff. I personally never looked at any direct mail letters, but that is just a personal preference as there may be people who prefer them when it is done in a neat and catchy way by QR codes, in some other decorative way, etc as mentioned here (http://www.troimail.com/services/why-choose-direct-mail-advertising/). With you having to mail coupon codes, offers to people I do not think nobody would deny these as that is what any person on this earth wants – something at a less price than its actual, more and more deals and offers. So direct marketing does look to be promising in that context.
Not sure about your location but also do take a look at this which may be of interest to you-
(all the below links are for the same website)
http://partners.restaurant.com/
http://partners.restaurant.com/how-it-works.aspx
http://partners.restaurant.com/faq.aspx
http://help.restaurant.com/what-is-restaurant-com/
https://www.restaurant.com/
Best Wishes for your business,
VJ