Dear Raquel:

I am not a business person, but your idea of mailing existing customers coupons and offers sound good to me as opposed to blind marketing, as I understand the other idea is about. Reason is that a restaurant cannot accommodate too many customers anyway (if direct marketing was to be that successful) without time consuming growth, changing location, hiring people etc. So growth in a restaurant business has to be gradual and reliable. I would aim at slow paced marketing, building a clientele. You can accommodate a slow, reliable growth only, so make the advertising fit it.

anita