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The Year I Tried to Optimize My Way into Love

“Not everything that can be counted counts, and not everything that counts can be counted.” ~William Bruce Cameron

I noticed it halfway through the conversation.

We were outside a café on a warm Saturday, close enough to the next table that I could hear someone laughing behind me. The person across from me was telling a story about getting lost on a hike, because they had been certain they could manage without a map, and they were laughing at themselves as they told it. I laughed in the right place.

Then my attention slid. Sense of humor, strong. Conversation, easy. Shared interests, moderate. Long-term prospects, probably above average.

It happened so automatically that I nearly missed it. Someone was opening up to me, and I had stopped listening and started scoring, assigning values to things that never hold still long enough to be measured.

I liked this person. That was the part that stayed with me afterward. I liked them, and I was grading them anyway.

By then I had spent fourteen months trying to optimize something that had never asked to be optimized.

How I Got Here

The logic had seemed reasonable at every step, which is how these things usually go.

Dating had not been going well, and my instinct when something is not working is to take it apart and find out why. Every flat evening became a data point. Every conversation that faded felt like proof that a better method existed somewhere, and I had not found it yet.

That instinct had served me everywhere else. I like patterns, and I like knowing why things happen, so when a problem appears, I go looking for the variable that explains it. Dating did not seem like it should be an exception.

Around the same time, I started testing dating apps for work, which meant seeing more platforms and matching systems in a month than most people encounter in a lifetime. I stopped being someone who used dating apps and became someone who studied them.

The more I learned, the more certain I got that better analysis produced better decisions. I read the research on attraction. I compared matching algorithms and noticed which opening messages got replies.

None of that was harmful on its own. The problem was that I stopped applying it to the apps and started applying it to people, and I didn’t notice the moment it happened.

It felt productive right up until it made connection almost impossible.

What the System Actually Looked Like

There was never a spreadsheet, but there might as well have been.

I had a rule about second dates. They had to happen within nine days, or I assumed the interest was not real. Nine. Not a week, not ten days, nine.

I tracked reply speed without deciding to. I noticed which conversations had more questions than answers and whether someone’s humor arrived naturally or seemed assembled. After a date I would replay small moments looking for signals rather than remembering how the evening had felt.

Sometimes I would walk home from a genuinely good night unable to answer the only question that mattered, which was whether I had enjoyed myself. I would answer a different one instead. Would this work long-term, based on everything available to me right now?

That question has no answer. People are not finished objects waiting to be assessed, and I kept behaving as though enough information would eventually take the uncertainty out of it.

Work reinforced all of it. Compatibility scores, personality questionnaires, response rates, theory after theory about what predicts a lasting relationship.

The more I collected, the less I was actually in the room. I was watching conversations from somewhere just outside them, quietly gathering evidence about a future that had not happened.

What It Cost

The evening I still think about was not dramatic. Nobody argued, and nobody left upset.

I had met Tom a few times by then. He repaired pianos and had never once asked me what I did for work.

On paper we made no sense. Different work, different weekends, almost none of the shared interests I had convinced myself were non-negotiable, and if I had compared our profiles first, I would probably not have gone.

Every conversation was effortless anyway.

For the first hour that night I forgot the rules entirely. We talked about his mother’s habit of narrating films out loud, and I laughed more than I had in months.

Then the analysis started up again, the way it always did. Maybe our long-term goals did not line up. Maybe we were too different. Maybe there was someone more compatible if I kept looking.

I could feel my attention leaving the table. He said something about his sister’s wedding and the wrong suit arriving, and I was somewhere else, running the numbers on whether any of this made sense.

The evening ended well enough. A few days later I stopped replying.

Nothing had been wrong. My checklist simply could not tell me it was right, and I had made those the same thing.

I have forgotten almost everyone else I turned down in those months. I have not forgotten that evening, and not because I think we would have lasted. It was the first time I understood that I had walked away from something real in order to feel certain.

The certainty never came. Every new match just gave me something else to evaluate.

The Turn

It changed because of one question.

I was telling Dan about yet another date I had spent dissecting instead of enjoying, laying out my reasoning the way I always did. Not the best long-term fit. Too many unknowns. Better to wait for someone who checked more of the boxes.

He let me finish. Then he asked whether I had actually enjoyed being with them.

I started answering with another list.

“No,” he said. “That’s not what I asked.”

I could not answer for a while. I had been so busy predicting what would happen that I had lost the ability to notice what was happening.

That question has stayed with me longer than any compatibility score. It didn’t fix my habits overnight. It gave me a reason to doubt the voice insisting that everything needed more analysis before it could be trusted.

What I Understand Now

Optimization works beautifully on problems that hold still. A recipe does not change while you cook it.

People are not like that. The person across the table is different this year than last, the same way you are, and they are not the sum of their hobbies and their answers to profile prompts. You find out who someone is slowly, through ordinary time spent together.

Connection happens in exactly the places where certainty is not available.

I do not regret learning how any of it works. What I regret is believing that enough information could take the vulnerability out of it, because that is the one thing information cannot do.

The habit reached further than dating, which is the part I did not expect. I have caught myself running the same process on friendships and on decisions about work.

When something feels uncertain it is tempting to believe another round of thinking will settle it. Sometimes it does. Often it just postpones the living part.

There is a difference between paying attention to someone and keeping score of them. One of those brings you closer.

What Helped

Notice when you are evaluating instead of listening.

This became the first thing I checked. When I caught myself ranking someone or forecasting how it would go, I brought my attention back to what they were actually saying. The point was not to stop thinking, only to be present enough to hear the real sentence rather than the one I was already interpreting.

Choose curiosity over certainty.

I stopped expecting to know where something was heading after two meetings. Rather than asking whether a person fit the future I had drawn, I asked whether I wanted to know more about them. That left room for people to surprise me, which no checklist has ever done.

Do not keep score of anything you could not say out loud.

This turned out to be the most useful rule I have. If I was silently holding something against someone that I could not imagine raising with them kindly, I treated my own judgment as suspect. Relationships are not built out of private assessments.

None of this made dating easier straight away. It made it more human, and once I stopped trying to control how every evening would turn out, I started enjoying them again.

The old habit still surfaces. The difference is that I catch it now, usually before it takes the conversation with it.

I think about that café sometimes.

Most of the details have gone. I could not tell you what we ordered or how long we stayed. What I remember is realizing I was turning a person into a set of observations rather than sitting with them.

The impulse has not disappeared. Every so often I notice my mind reaching for patterns that promise to keep me safe from disappointment, and when it does I go back to the question Dan asked me.

Did you actually enjoy being with them?

Most of the time, that is enough.

About Sarah Whitemoore

Sarah Whitemoore writes about dating and relationships at MarriageScience, where she has tested more than fifty dating platforms and spends most of her time on the parts of finding love that nobody romanticizes. She is still not very good at first dates. You can find her writing at https://marriagescience.com/author/sarah-whitemoore.

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