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Posts by James McCrae

James McCrae is an author, strategist and creator of Sh#t Your Ego Says, a website with simple strategies to overthrow your Ego and become the hero of your story. An award-winning strategist and creative director, James helps businesses and individuals turn imagination into results and make work that matters. Learn more at shityouregosays.com.

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Put Down the Heavy Burden of Worrying

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“People become attached to their burdens sometimes more than the burdens are attached to them.” ~George Bernard Shaw

You could say I had a type. Most girls I’ve dated have had a few things in common. Historically, I’ve been attracted to dark-haired deep thinkers—old souls with just a tinge of sadness in their eyes. Emotional pain is a sign of character.

There is nothing like looking into a woman’s eyes and exploring decades (if not centuries) of wonder and worry hidden beneath a stoic, classic composure. There is an attractiveness to being slightly worn down by the road.

But Jane …

How Fear Melts Away When We Stop Resisting the Present

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“Whatever the present moment contains, embrace it as if you had chosen it yourself.” ~Eckhart Tolle

The second hand on the clock ticked to 12 like a base runner returning home. It was 9:00AM on Monday morning.

Anxiety set in as I stared at the stack of papers on my desk. Budgets needed to be balanced, new clients needed to be obtained, and advertising campaigns needed to be launched for high-profile brands.

Everybody needed something. It was my first day as an Advertising Executive and I already knew I was in trouble.

In a few hours I was scheduled to …

How To Calm Your Worries by Admitting What You Don’t Know

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“Most things I worry about never happen anyway.” ~Tom Petty

There was once a wise farmer who had tended his farm for many years. One day his horse unexpectedly ran away into the mountains. Upon hearing the news, the farmer’s neighbors came to visit. 

“How terrible,” they told him.

“We’ll see,” the wise farmer replied.

The next morning, to the farmer’s surprise, the horse returned, bringing with it three wild horses.

“How wonderful. You are very lucky,” the neighbors exclaimed.

“We’ll see,” replied the farmer.

The following day, the farmer’s son tried to ride one of the wild horses. The …